Alcatel OneTouch Shows Nigeria growth plan


Alcatel OneTouch is set to launch a wide range of mobile devices in the Nigerian market.


To achieve this, the company has chosen TD Mobile as its distributor for Nigeria.


In addition to the launch of multiple devices, it has also appointed Nick Imudia, as the Regional Director for Alcatel OneTouch, looking after Nigeria and Central Africa.


“I’m pleased to be a part of Alcatel OneTouch as it strives to bring the latest mobile innovations to mass market consumers in Nigeria.


“My mandate is to build the Alcatel OneTouch brand by providing tools that will grow and enrich our Nigerian market. We recognise that every smartphone user needs and deserves a device that offers good performance, beautiful aesthetics and rich functionality. As such, we’ll strive to offer choice, variety and flexibility to consumers irrespective of their budget,” says Imudia.


The Alcatel Regional Director, brings a wealth of experience from a Nigerian market and mobile industry perspective into the new assignment.

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His experience in managing sales, marketing, consumer care, logistics, retail execution and developer engagement for a large mobile brand means he is bringing a wide range of knowledge and insight to make Alcatel OneTouch a success in Nigeria.


“My immediate priority will be to give Nigerian consumers, partners, operators and their consumers easy access to our vast range of affordable products,” says Imudia.


“In the mid to long term, we believe we can grow Alcatel OneTouch into a major player in the Nigerian market. We have the brand, the products and the distribution capabilities to grow aggressively in the years to come.”