The campaign, led by the President of TGMAN, veteran actor, Ambassador Saidi Balogun, and the National Information Officer of UNIC Lagos, Oluseyi Soremekun, attracted the attention of motorists and pedestrians who were obviously excited to see and engage with their movie idols.
Anchored on the Sustainable Development Goal (SDG) 13: ‘Take urgent action to combat climate change and its impacts’, it informed and educated members of the public about climate change mitigation, adaptation, impact reduction and early warning. From LASU-Isheri Road through Idimu to Egbeda area, the movie stars including Actors, Actresses, Producers and Directors engaged members of the public in Yoruba, pidgin-English and occasionally in Hausa language.
Speaking at the Egbeda terminus of the campaign trail, Soremekun said climate change remained a threat to all. He explained that the economy and people’s livelihoods were suffering due to unpredictable weather as lakes were drying up and dry lands were getting drier while flooded plains were increasing. This, according to him, had serious health implications. He urged the public be vigilant as flash floods have been predicted in some States of the Federation.
Balogun, in his message, urged the public to take tree planting as a way of life. According to him tree planting is the best gift anyone could give to himself stressing that trees break the devastating effect of storms, reduce erosion and flood, and provide cleaner and healthier air for the well-being of the people.
The SDGs awareness campaign was an outcome of a partnership meeting held between TGMAN and UNIC Lagos a few months ago and it is the first in the series of collaborative activities to leverage on creative arts and the movie industry for the promotion of sustainable development in Nigeria.